Service · 02 · Convert interest
Answer every new lead in seconds, day or night
The first business to reply usually wins the job, and most local businesses reply in hours. Footprint Follow-Up puts a text and a call in front of every new lead within seconds — from an ad, a form, a web chat or a phone call — around the clock, with AI handling the first questions and your rep stepping in the moment a lead is ready to talk.
- 60 sectarget response time, every lead
- 24/7nights, weekends and holidays
- 1 tapto call or text from your phone
The short answer
Why response time decides who wins the job
Online leads cool fast. Harvard Business Review published research on exactly this — The Short Life of Online Sales Leads, 2011 — showing that the odds of qualifying a lead drop sharply after the first hour. The widely quoted figure that a business is about seven times more likely to qualify a lead when it responds within an hour comes from secondary summaries of that study, so we attribute it that way. The practical version is simpler: the business that replies first gets the conversation, and the conversation wins the job.
Source: Harvard Business Review, The Short Life of Online Sales Leads (2011); the seven-times figure is attributed to secondary summaries of that study.
The first minute
What happens in the first 60 seconds
Here is the sequence every lead runs through, whether it arrived at 10am on a Tuesday or 11pm on a holiday.
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The lead lands in one inbox
Ad forms, website forms, web chat, inbound calls and missed calls all arrive in the same place. No lead sits in a separate tab waiting for someone to notice it.
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A text goes out in seconds
The lead gets a friendly message that names your business, confirms the request and asks the one question that matters for their job.
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AI answers and offers times
Our assistant handles the common questions, collects the details your tech needs, and offers two or three appointment windows that fit your real calendar.
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Your rep gets rung
When a lead is ready to talk, or the job is high value, the system calls your salesperson directly so a person is on the line within seconds.
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Booking lands on the calendar
The chosen time goes straight onto Google, Outlook or Calendly, with busy times blocked and a confirmation text on its way.
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The pipeline keeps moving
Reminders, nurture texts and stage changes carry the lead forward until the job is booked, delivered and reviewed.
The difference
Missed-call text-back
The most expensive call in a local business is the one nobody answers. Missed-call text-back turns it into a conversation: the caller gets a friendly text within seconds, and the thread is live before they dial the next number on the list. Drag the handle to see the two versions of the same Tuesday afternoon.
Hours
A missed call rings out, the caller tries the next company on the list, and your team finds the voicemail the next morning.
Seconds
The caller gets a text within seconds, the conversation starts, and a time gets booked before anyone else picks up.
The assistant
AI that books and hands off
Our AI receptionist answers inbound calls and texts, books appointments and transfers to a person whenever the conversation calls for one. It identifies itself as an assistant when asked, keeps a clean record of every exchange, and hands over with full context so the lead never has to repeat themselves.
- Answers, books and transfers on inbound calls and texts, day and night.
- Hands off cleanly — your team sees the transcript, the job details and the lead's temperature before they say hello.
- Reminders and follow-ups keep booked jobs from slipping and cold leads from being forgotten.
- Every call recorded and logged, with transcripts and summaries attached to the lead record.
- Nurture sequences that stay useful instead of noisy, and stop the moment someone asks them to.
In your pocket
Work leads from your phone
Footprint in your pocket: your CRM on your phone with instant push alerts, one tap to call or text a lead. Your tech can read the job details from the driveway, add notes from the truck, and move a lead to booked without opening a laptop.
- Push alerts with one tap to call or text
- The full thread, notes and job details on the screen
- Works from your phone home screen — nothing to install
- Team alerts by SMS, email and mobile push so nobody misses a hot lead
Text
Instant reply
The new lead gets a text before your competitor finishes dialing.
Chat
AI qualifies
Job type, timing and address captured in two quick questions.
Booked
On the calendar
The time lands on your calendar with a confirmation text.
Live demo
See it text me
Put your mobile number in and watch what your own leads experience: a text back in seconds, a couple of quick questions, and an offer to book a time. We will follow up with the audit, and you can reply STOP at any point.
- A real text, within seconds of you submitting
- The same assistant your leads would meet
- A short note on what we would tune for your trade
Answers
FAQ
The questions owners ask us most about AI follow-up, missed calls and booking.
Will customers know it is AI?
The assistant identifies itself as an assistant whenever it is asked, and it hands the conversation to a person the moment a lead wants one. Most people care far more about getting a fast, useful reply than about who typed it.
Can I use it from my phone?
Yes — Footprint in your pocket puts your CRM on your phone with instant push alerts and one tap to call or text a lead, working from your phone home screen with nothing to install.
What if I miss a call?
The caller gets a friendly text back within seconds, so the conversation starts even when nobody could pick up. That thread is live and waiting for your team the moment they are free.
Can it book on my calendar?
Yes. It syncs with Google, Outlook or Calendly, blocks the times you are already busy, and offers real openings so nobody books into a slot that does not exist.
Are calls recorded?
Yes — every call is recorded and logged with a transcript and a summary attached to the lead record, so your team can review what was said without listening back to the whole thing.
Next step
See your own follow-up speed, then beat it
We will run a live test against your current phone number and show you, in seconds, what a lead experiences today versus what they could experience with Footprint Follow-Up.