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Industries · Construction

Estimates out fast, proof of work everywhere

Builders lose more jobs in the follow-up than in the bid. Footprint keeps every estimate moving with instant follow-up and automation, shows your finished work in cinematic AI video and real photos, and makes sure the Maps pack knows your name — the system NG Construction and Patton Construction run on.

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  • 60 secfrom estimate request to first reply
  • 1system for leads, estimates, jobs and reviews
  • Hours/weekreturned by automation, per office
A construction site at blue hour, crane lights on, a phone in the site office glowing with a signed estimate alert

The gap

The estimate follow-up most builders skip

A homeowner collects three bids and hires the builder who stayed in the conversation. Harvard Business Review's lead research found the odds of qualifying a lead drop sharply after the first hour — and the estimate itself is only the middle of the race, since the days after sending are where jobs are quietly won.

Footprint Automation Layer sends the estimate, chases it politely on a schedule, answers the questions in between from our CRM, and books the walkthrough the moment a prospect picks a time — while your PM stays on the job site instead of the phone.

Source: Harvard Business Review, The Short Life of Online Sales Leads (2011); the seven-times qualification figure is attributed to secondary summaries of that study.

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The proof

Your finished work, on camera

Buyers hire the builder whose work they can see. Our AI studio produces cinematic shots — drone-style reveals, storm-tested details, glowing interiors — from brand-true keyframes, cut for ads and your site in days, clearly labeled as generated and always paired with real job photos.

  • Keyframes from your brand — palette, lighting and subject matter locked to your look.
  • 6–10-second cinematic shots, graded and upscaled for every placement.
  • Logos added in editing so they stay crisp from phone to billboard.
  • A steady stream — new creative each month keeps the ads fresh through the build season.
See what we would film for you
A cinematic dusk frame of a timber-frame build with cyan light tracing the beams

The visibility

Show up for every “near me” search

Construction searches are local searches, and local searches end at the Maps pack and the reviews. BrightLocal's 2026 survey found 97% of consumers read reviews, 47% step past businesses with fewer than 20, and 74% weigh only the last three months — a finished job should end with a review request, every time.

Footprint Local Visibility runs the profile, the reviews and the city pages with real local substance — the same standard behind the 137 pages, 70 blog posts and 32 city pages we built for XactInsure — so your name shows where the searches actually happen.

Source: BrightLocal 2026 Local Consumer Review Survey.

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The month

A builder's month on Footprint

The same loop our construction clients run, from first click to final review.

  1. Leads arrive and get answered

    Ad forms and website inquiries get a text and a call within seconds, with the project type and timeline captured on the way in.

  2. Estimates chase themselves

    The automation layer sends, reminds and re-engages on schedule, and flags the hot ones for a personal call.

  3. Jobs update the records

    Permits, milestones and invoicing reminders update the CRM, with human approval checkpoints where the money moves.

  4. Reviews and proof accumulate

    Completed jobs trigger review requests and feed the photo and video library that powers next month's ads.

  5. The report lands

    Leads, response times, booked jobs, rankings and reviews in one plain-English monthly report.

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Answers

Construction questions, answered

What builders and contractors ask us most.

Who already builds with you?

NG Construction and Patton Construction run on Footprint, alongside the rest of our 18 live client accounts across FL, GA, IL and TX — and XactInsure's 137-page local site shows the depth we build when visibility is the goal.

Can it chase estimates without sounding like a robot?

The follow-up uses your voice, your schedule and real openings, and it hands the conversation to a person the moment a prospect wants one — polite, punctual and useful.

Is AI video allowed for our trade?

Yes, within platform rules and clearly labeled as generated. Real job photos stay the hero; AI fills the shots a camera crew would cost a week to get.

Do you build city pages for every town we serve?

City pages earn their place with real local substance — projects, crews, permits, photos. Google's scaled-content guidance is the standard we build against, and it is why our pages keep ranking.

What does it cost to start?

Packages start at Launch, with the price filled in your proposal — see the packages, then run the free audit and we will show you the first 30 days in your numbers.

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Next step

Keep every crew busy

Run the free audit and we will show you where the pipeline leaks today — the unanswered estimate, the Maps pack you are missing, the reviews that stopped coming — and what we would fix first.

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