Industries · Insurance
Quoted first, bound faster, found everywhere
Insurance shoppers compare three agencies before lunch — and bind with the one that answered first. Footprint gives agencies instant quote follow-up, carrier-registered texting, a deep local site and a place in the AI answers shoppers now ask first. LYS Insurance runs its lead follow-up on exactly this system.
- 60 secfrom quote request to first reply
- 137pages on the XactInsure site we built
- 45%of consumers now ask AI for local recommendations
The race
Speed decides which agency gets the callback
A quote request has the shelf life of milk. Harvard Business Review's research on online sales leads found the odds of qualifying a lead drop sharply after the first hour, and insurance compresses the window further because the shopper is holding two other agencies' quotes by the end of the day.
Footprint Follow-Up answers every quote request in seconds — a text and a call, around the clock — with AI gathering the basics (auto, home, life, commercial) and offering signature windows while your producers stay on live calls. The agency that replies first usually writes the policy.
Source: Harvard Business Review, The Short Life of Online Sales Leads (2011); the seven-times qualification figure is attributed to secondary summaries of that study.
The channel
Text clients from a registered number
Agencies live on renewal reminders, ID-card requests and policy updates — all of them texting work. The carriers now require brands and campaigns to be registered under A2P 10DLC, and their registration guidance asks for a website, a privacy policy and terms with every new campaign submission; complete submissions are more likely to pass review the first time.
Footprint handles the registration, publishes compliant opt-in language, and runs the messaging on a registered local number — with STOP honored automatically, HELP supported, message and data rates disclosed, frequency stated, and opt-in data never shared with third parties for their own marketing. Our privacy policy and texting terms are built for exactly this.
Source: the major SMS carriers' A2P 10DLC registration guidance.
The new shelf
Show up when shoppers ask AI who to call
BrightLocal's 2026 survey found 45% of consumers now use ChatGPT or other AI tools for local recommendations — up from 6%. When a shopper asks which agency handles their situation well, the answer gets assembled from your reviews, your site's clear answers and the consistency of your business facts across the web.
Footprint Local Visibility covers the whole stack: the Maps pack, the review flow — 89% of consumers expect owner responses, per the same survey — and the direct-answer content that AI tools can quote, tracked monthly through Search Console's generative-AI report.
Source: BrightLocal 2026 Local Consumer Review Survey.
The depth
A deep local site, built the durable way
Agencies win the lines they are found for, and being found for “commercial auto in [city]” takes real pages about real coverage in real places. XactInsure — a Footprint client — runs a 137-page site with 70 blog posts and 32 city pages, each carrying genuine local substance, because Google's guidance warns that mass-produced pages made mainly to manipulate rankings violate its scaled-content policy.
That is the depth we bring to agency sites: pages worth quoting, answers worth ranking, and a blog that holds first-hand expertise.
- Service and city pages written from first-hand local knowledge, by people who know the market.
- Direct answers to the questions shoppers ask, formatted for AI answers and featured snippets.
- Citations consistent everywhere — name, address and phone identical across the web.
- Monthly reporting — clicks, rankings and the AI-answers report, in plain English.
Answers
Insurance questions, answered
What agency principals ask us most.
Who already runs this?
LYS Insurance runs its lead ads and instant follow-up with Footprint, and XactInsure runs the 137-page local content program — both part of our 18 live client accounts across FL, GA, IL and TX.
Will the AI follow-up sound like our agency?
It speaks in your voice, gathers the policy details your producers need, and hands over to a person the moment the shopper wants one — with the whole transcript attached.
Is our texting compliant for carriers?
Your number is carrier-registered under A2P 10DLC, opt-in language and terms are published, STOP is honored automatically, and opt-in data is never shared with third parties for marketing. The paperwork is built for carrier review.
Can we really show up in ChatGPT answers?
You earn mentions with clear direct answers, consistent facts and strong reviews — 45% of consumers now use AI tools for local recommendations (BrightLocal 2026), and a 2024 academic study found citations, quotations and statistics improve visibility in generative engines.
What does it cost to start?
Packages start at Launch, with your price filled in the proposal — see the packages and run the free audit to see your quote-speed baseline first.
Next step
The agency that answers first
Run the free audit and we will time your quote follow-up with a live test, check your Maps and reviews against 2026 benchmarks, and show what AI assistants tell shoppers about you today.