Industries · Roofing
Storm-season leads, worked in seconds
When the sky clears, the phones light up — and the roofer who replies first sets the appointments. Footprint gives roofing companies instant follow-up on every lead, scrubbed storm lists ready for the door, cinematic proof of your work, and a Maps presence that holds through the season.
- 60 secfrom lead landing to first text
- 24/7follow-up through the whole storm season
- FL·GAstorm states where our accounts operate
The rush
When the wind stops, the race starts
After a storm, hundreds of homeowners start the same search at the same time, and every one of them books the first credible company that answers. Speed decides it: Harvard Business Review's lead research shows the odds of qualifying a lead drop sharply after the first hour, and storm demand compresses that window further because every homeowner has a list.
Footprint Follow-Up texts every lead within seconds — from ads, forms, chat or a missed call — around the clock, so the surge works for your calendar instead of against it. Read the illustrative math on missed calls and the season looks different already.
Source: Harvard Business Review, The Short Life of Online Sales Leads (2011); the seven-times qualification figure is attributed to secondary summaries of that study.
The list
From storm list to doorstep, scrubbed first
Storm work starts before the first knock. Footprint Lead Data builds the list of neighborhoods and property owners most likely to need you, enriches it with current contact details, and runs every record through our compliance scrubber — national and state Do-Not-Call lists, your internal opt-outs and litigator lists — before anyone on your team dials.
That last step is the one that protects the season: outbound calling carries real legal exposure, and scrubbing lowers the risk while your crew works the doors with confidence.
- Targeted by trade — area, property type and timing, defined with you before the pull.
- Current details — skip-traced phones, emails and addresses, refreshed on every pull.
- Scrubbed before dialing — DNC, opt-outs and litigator lists removed first.
- Built for you alone — your list stays yours, with export rights, and it feeds your ad audiences too.
The proof
Cinematic proof of your work
A finished roof sells the next one — if homeowners can see it. Our AI studio produces cinematic storm skies, glowing interiors and completed-roof shots without a film crew, cut for ads, your site and social, clearly labeled as generated and always paired with real job photos, which win the trust.
- Brand-true keyframes designed from your palette and your best real photos.
- 6–10-second cinematic shots, color-graded and upscaled, ready for every placement.
- Logos added in editing so they stay crisp at every size.
- Delivered in days — in time for the season, and priced in your proposal before anything starts.
The visibility
Be the roofer the Maps pack shows
Storm searches end at the Maps pack, and the pack is earned: relevance, distance and prominence, plus the review signal homeowners now demand. BrightLocal's 2026 survey found 97% of consumers read reviews, 47% step past businesses with fewer than 20, and 74% weigh only the last three months — recency is the whole game.
Footprint Local Visibility runs the profile, the posts, the review flow and the city pages — every page carrying real local substance, the way we built 32 city pages for XactInsure — and tracks it all in a monthly report.
Source: BrightLocal 2026 Local Consumer Review Survey.
Answers
Roofing questions, answered
What roofing owners ask us most about storm-season growth.
How fast can follow-up start after a storm hits?
The system is built and running before the season, so a surge only turns up the volume: every lead gets a text within seconds, and your crews get booked windows instead of a phone tree.
Can you text a storm list?
Texting reaches only people who agreed to hear from you. Storm lists work through mail, door-knocking and ad audiences; calls happen after our compliance scrubber clears the numbers, and your counsel guides the consent rules.
Is AI video allowed in our ads?
Yes, within platform rules, and it is clearly labeled as generated. We pair it with real job photos, because real roofs are the strongest trust signal you own.
How do reviews stay fresh in season?
Finished jobs trigger a review text automatically, one polite reminder follows, and every review gets a personal reply — drafted with AI help and approved by you, since 89% of consumers expect owner responses (BrightLocal 2026).
Where do the storm leads land?
In our CRM, in one inbox, with instant follow-up already running — and every record visible on your phone, in your pocket, from the first text to the final review.
Next step
Own the next storm season
The season rewards the roofer who prepared in the quiet months. Run the free audit now and see exactly which piece — speed, lists, proof or Maps — moves your number first.