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Footprint

Service · 05 · Creative

AI video, presenters and imagery, no film crew needed

You should not have to book a shoot to answer a common question. Our AI studio turns a short clip of you — or one approved photo — into a presenter who can welcome leads, explain a quote or answer the questions you answer every week, alongside cinematic brand footage and on-brand imagery produced in days and cut for every ad and web size you run.

  • ~60 secof footage, or one approved photo, to start
  • Daysfrom brief to finished cut
  • Labelledevery avatar video is marked as AI
Cyan light particles assembling into a seated presenter in a dark studio

Presenters

AI presenters: your face, without the filming

A replica of you can welcome new leads, explain how a quote works, walk through what to expect on the day of the job, or answer the three questions your office answers on every call. We train it from a short clip of you speaking, or from a single approved photo, and it can hold a real-time conversation when you want one.

  • About a minute of footage to train, or one approved photo to start.
  • Real-time conversation so a presenter can answer questions live, not just play a script.
  • Personalised follow-up videos that speak to a specific lead and their job.
  • Clear AI labelling on every video, every time.
  • Your likeness stays yours — used only for your account, with your consent.
A presenter silhouette under a single key light with cyan particles

Cinematic

Cinematic footage from one frame

Storm skies over a Florida roofline. A finished roof at dawn. A cool home in the middle of a July afternoon. A night patrol route through an empty lot. We design a still keyframe that matches your brand, animate it into a short shot, grade it to your palette and cut it together — brand footage that looks like a crew was there.

  • 6–10 second shots, edited together into a finished piece.
  • Graded to your palette, so everything matches your site and your ads.
  • Upscaled and cut for every placement you need.
  • Labelled as generated footage — your real job photos carry the trust.
  • No crew, no weather risk, no schedule holding up a launch.
A film camera silhouette facing a glowing cyan particle figure

Imagery

On-brand imagery

We lock your brand style first — palette, lighting, subjects, framing — then generate and refine until the set looks like one photographer shot it. No stock-photo look, no mismatched colours, and every image exported at the sizes your ads and pages actually need.

Style

One locked look

Palette, lighting and subject rules documented once, so every image after that belongs to the same brand.

Mix

Real photos lead

Your real job photos win trust wherever they exist, and generated imagery fills the gaps between them.

People

No implied customers

We keep generated faces away from anything that would suggest a real customer or a real testimonial.

Sizes

Every ad and web size

Square, vertical, landscape, banner and hero — exported together, named clearly, ready to upload.

Rights

Records kept

Commercial use is handled under each model's terms, and we keep the records for you.

Speed

Same week

A full image set typically turns around inside the week you brief it.

The rules we keep

Honesty rules we follow

Generated media earns its place when it is labelled and used for the right job. We mark avatar videos as AI, we keep real job photography at the centre of anything that has to prove your work, and we hold generated faces away from anything that reads as a customer testimonial. The FTC's rule on fake consumer testimonials is a bright line, and we build well inside it.

Avatars are used as your presenter or spokesperson, with consent, and never as a customer.

Placement

Where it runs

One shoot's worth of creative, cut for every surface that matters. Here is where Footprint AI Studio output usually goes first.

Ads

Meta and Instagram

Vertical and square cuts built to stop a scroll, with the same offer as your static ads so the test stays clean.

Feed · Reels · Stories

Follow-up

Personalised texts and email

A short presenter clip that greets a lead by name and explains the next step in their job.

Sent within the follow-up sequence

Site

Service page heroes

Cinematic brand footage as the hero on your service pages, poster-backed so it loads fast.

Desktop and mobile cuts

Social

Organic profiles

A steady stream of on-brand clips so your profile looks alive between jobs.

Weekly cadence

Reception

Website receptionist

A presenter that answers the common questions while your team is out on site.

Labelled as AI

Answers

FAQ

What owners ask us most about AI presenters, generated footage and imagery.

Do I have to film?

About a minute of video is enough to build a working replica, or we can start from one approved photo. Either way you skip the shoot day, the crew and the schedule that usually holds a launch up.

Will it look real?

Very close, and we label it as AI on the video itself. The labelling is not a weakness — it keeps you on the right side of the rules and customers respond well to a business that is straightforward about how the video was made.

Can it talk live?

Yes. Real-time conversation is available, which means a presenter can answer questions in a live setting rather than only playing a script back. It is the same replica either way.

Can it pretend to be a customer?

It is built to be your presenter or spokesperson, with your consent, and we keep it away from anything that reads as a customer testimonial. The FTC's rule on fake consumer testimonials is a bright line and we build well inside it — real customer voices stay with real customers.

Who owns my likeness?

You do. Your replica is trained with your consent and used only for your account, and it stays under your control the whole time.

Next step

See a sample reel built for your trade

We will put together a short reel in your brand — a presenter piece, a cinematic cut and an image set — so you can see exactly what the studio produces before you commit to anything.